Radha Krishan Choudhary launched Avimee Herbal in his 80s, backed by 25 years of personal research into Ayurvedic hair care formulations and a genuine desire to help people who had lost faith in chemical products. At an age when most people are well into retirement, he was building a brand, developing products, and earning the loyalty of customers who experienced real results. Today, Avimee Herbal serves over 1 million customers across India, without celebrity endorsements, without paid placements, and without ever compromising on a single ingredient.
The founding story of Avimee Herbal is deeply personal — Radha Krishan Choudhary spent 25 years developing an Ayurvedic remedy after his own daughter suffered from significant hair loss that conventional treatments could not resolve. He studied traditional botanical formulations, tested them extensively over many years, and only brought a product to market when he was completely certain of its efficacy and safety. That patient, purpose-driven approach gave the Keshpallav hair oil the authentic scientific foundation that sets it apart from every mass-market alternative.
When Avimee Herbal appeared on Shark Tank India, the founding family presented their Keshpallav product and asked for ₹2.8 crore in exchange for 0.5% equity, implying a valuation of ₹560 crore. Despite strong investor interest and a direct acquisition offer worth ₹500 crore, Radha Krishan Choudhary declined both — stating that accepting would mean losing control over the formulation and quality of the product he had spent a lifetime developing. The moment became one of the most talked-about in the show\'s history and a powerful statement that not every business is for sale.