Al‑Vard Collection, operating from Zampa Bazar, Begampura, Surat, has been serving the Dawoodi Bohra community and ethnic fashion lovers since the mid-1990s. Starting with just 100 hand‑stitched ridas at a local exhibition, the brand quickly earned acclaim when everything sold out before the show even opened—the moment its founder calls the original “Aha!” moment.

Over 25+ years, Al‑Vard has become a bridge between traditional Bohra attire and modern elegance. Perfectly handcrafted ridas, sujnis, and Bethak suits combine meticulous detailing, vibrant patterns, and quality fabrics. The store also offers signature essentials like simple solid-colour t-shirts and printed Hakoba shirts to complement traditional outfits .